The Quick-Witted Woman Behind Tanzania’s Largest Edtech Startup

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It is a fact that whenever women start something in tech it is mostly an empowering program.

Faraja Nyandulu is the founder of Shule Direct a Tanzanian edtech startup that is meant to transform the Tanzanian education sector.

Born and raised in Tanzania, Faraja is a resourceful social entrepreneur passionate about developing cutting edge social and educational programs that empower youth and children. What inspires her most is working collaboratively in social development and educational industry to develop and deliver innovative resources and solutions that prepare children and youth for a sustainable future.



With over 15 years experience in engaging young people, she has dedicated her professional career and personal life to empowering them to achieve their full potential. In 2013, she established Shule Direct, a thriving organisation providing comprehensive web and mobile educational platforms offering learning content across multiple subjects to over a million in and out of school youth.

She is a member of the World Economic Forum’s Global Future Council on Education, Gender and Work. She recently won a Leading Woman in Technology in Africa award for her work with Shule Direct and The 2016 Tanzania Leadership Awards’ Hall of Fame Woman of the Year Award. Faraja has also received a 2017 System Innovator award by Segal Family Foundation for systemic change in digital learning in Secondary School education in Tanzania.
An avid reader who has authored two youth empowerment books written in Kiswahili, Tanzania’s national language, to reach underserved young people and catalyze their dreams. Faraja is a qualified Lawyer with an LLB and LLM (Master of Laws) in Human Rights and Migration.



In a move to help most students who have limited access to WIFI or daily bundles,  Faraja and her team have launched a new product known as MAKINI SMS under Shule Direct. It is an SMS learning and revision platform for Secondary School students in Tanzania which would be accessible via all types of phones.


MAKINI SMS has everything a student would get from a normal class session.

For starters, it offers short lessons and Multiple Choice Quiz Questions covering nine subjects based on the official national syllabus for Form I to Form IV. It also offers most subjects including Civics and Kiswahili, Faraja stated that she was inspired by the fact that the education system lacked enough qualified teachers or even resources. Students suffer from the unrest in the education sector but clearly startups like Shule Direct are creating opportunities that make sure every child has the opportunity to do better.

With this startup, students have been connected to qualified teachers and have been able to get a better quality education that will help them do better in school.

Source: Techmoran

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