How Tech Companies Could Be Deceiving Us into Giving Them Our Personalized Data

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Facial recognition technology is becoming more and more prevalent in the technology we use today; from Facebook tagging to Snapchat lens filters.

But is it possible that these companies are using this data for other purposes, and without our consent?

It is no secret that tech companies like Facebook and Snapchat have large databases of our personalized data. Each day millions and millions of our data are being published on their platforms with our consent. When we check that little box or press that button, accepting the user terms and conditions for these apps, what are we really signing away?

Facebook and Google have already been using facial recognition databases to automatically tag people in photos. Most facial recognition software analyse different features on a person’s face such as distance between the eyes and angle of the nose to create algorithmic face printing of the subject. There are also developments in 3D face modelling that allows faces to be recognized at different angles. Facebook’s deep face technology is believed to accurately identify a subject with 97% accuracy which is even better than the FBI’s technology for security.

As some of us may already know, the internet is used to capture our browsing history to advertise and sell stuff to us, in same way some of these tech companies might use our data to sell to us online and personally.

Are our faces being used to target advertising? We are living in a time where we are willing to give away our fingerprints, geographical locations and pictures freely to these tech companies without really asking ourselves what these data are being used for and how they are being kept.

iPhone users now have the option of using their fingerprints to authenticate their identity and prevent unauthorised access to their devices. In the recent Apple Vs FBI battle, iPhone users were reassured of the un-hackable nature of the device by a third party. In as much as we are being assured that our devices and data are inaccessible by third parties, how sure are we of the security of our data in the hands these tech giants since we have failed to regulate their power over the data we give them.


Are they really concerned about our security as they advertise or are they just looking for ways to keep selling us stuff we don’t need?

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